Flash report · June 01 – June 21, 2026 · 3,198 orders
Green — on or above target
Yellow — caution, slightly off target / cash tight
Red — below target or below cash floor
Cash Balance · as of Jun 21 Tight
$105,140
▲ only $5,140 above floor vs. $100,000 minimum cash floor
⚠ forecast turns negative the week of Jun 22 — see Tracker
⚠ forecast turns negative the week of Jun 22 — see Tracker
Revenue · period to date Under goal
$260,006
Weekly run-rate $86,669/wk ▼ 13.3% under goal
vs. $100,000/wk target · gross sales (product + shipping + protection)
vs. $100,000/wk target · gross sales (product + shipping + protection)
Contribution Margin On goal
$60,861 · 23.4%
▲ 0.4 pts above goal vs. 23.0% target
after COGS, fulfillment, fees, returns & ad spend
after COGS, fulfillment, fees, returns & ad spend
Secondary metrics
AOV
$65.78
Lifetimely · blended
Blended CAC
$28.48
Lifetimely · all channels
Blended ROAS
3.62×
Lifetimely · MER
Fulfillment % of gross
7.8%
ShipBob ÷ gross sales
Avg Product COGS / order
$15.12
$48,345 ÷ 3,198 orders
Discounts % of gross
24.3%
$63,095 ÷ gross sales
Financial tracker · June 01 – June 21, 2026 · 3,198 orders
Section 1 · Ending Cash — 4 actuals + 8 forecast weeks
All 8 forecast weeks fall below the $100K floor — and the balance turns negative.
Cash is projected below zero starting the week of Jun 22 (−$14,635) and stays negative through Aug 10. Projected low point: −$191,734 in the week of Aug 3, 2026. This forecast reflects the current 13-Week Cash Flow model as of Jun 24 — worth pressure-testing the deposit timing and any hardcoded outflows before sharing externally.
Ending cash by week
Actual — solid line (4 wks)
Forecast — dashed line (8 wks)
$100K floor
● Green ≥ $100K
● Red below floor
Section 2 · Truncated P&L
| Revenue | % of gross | USD |
| Product gross sales | 90.0% | $233,910 |
| Shipping income | 8.1% | $21,146 |
| Package protection | 1.9% | $4,950 |
| Gross sales | 100% | $260,006 |
| Cost of goods & direct costs | ||
| Discounts | 24.3% | −$63,095 |
| Product cost (COGS) | 18.6% | −$48,345 |
| Fulfillment (ShipBob) | 7.8% | −$20,374 |
| CC / merchant fees | 2.3% | −$5,880 |
| Returns PARTIAL | 2.2% | −$5,718 |
| Packaging materials GAP | — | — |
| Bundle SKU costs PARTIAL | — | — |
| Product margin | 44.8% | $116,595 |
| Marketing | ||
| Ad spend (Lifetimely actual) | 21.4% | −$55,734 |
| Contribution margin (goal 23.0%) | 23.4% | $60,861 |
Section 3 · Revenue flow