Financial Flash Report

Every line above Product margin is filtered to the 3,177 payout-matched orders; ad spend is the exception — it's the Lifetimely actual for all 3,430 orders placed in the period. Over a 19-day window these two order sets are close (≈93%), so the basis mismatch is modest and contribution margin (20.4%) is a fair read, though it sits 2.6 pts under the 23% goal — driven mainly by a heavier discount load (21.5% of gross) and marketing running at 23.3% of gross. Fulfillment coverage is much better than recent short windows: only 155 of the payout-matched orders have no ShipBob line yet, so fulfillment is understated by an estimated ~$1.1K and product margin (43.7%) is only marginally overstated.

Contribution margin came in at 25.9% — 2.9 pts above the 23% goal — on $395,656 of gross sales across 4,787 orders. The soft spot was liquidity: the month ended at $13,060, well below the $100K cash floor, which is what the weekly Flash Report and Tracker tabs pick up from here. Full-month order set, so the ad-spend basis mismatch that distorts short weekly windows largely washes out.

Here are a few important links to your key models and reference documents — open any of them whenever you'd like to dig into the detail behind the numbers.