Flash report · July 01 – July 12, 2026 · 2,174 orders
Cash updated Jul 14, 2026▲ recovered from the $13,060 low (wk of Jun 22) — first week back above floor since early June
vs. $100,000/wk target · gross sales (product + shipping + protection)
12-day payout window · MTD ÷ 12 days × 7
Ad spend ($35,952) covers all 2,349 orders in the period; revenue here is the 2,174 payout-matched orders. Over a 12-day window these sets are close (≈93%), so CM is a fair read — see note.
Secondary metrics
Financial tracker · July 01 – July 12, 2026 · 2,174 orders
Section 1 · Ending Cash — 4 actuals + 8 forecast weeks
The latest actual week (Jul 6) ended at $106,777 — a strong recovery from the $13,060 low the week of Jun 22. The forecast holds above the floor through Aug 10, then slides: $96,817 (Aug 17), $63,355 (Aug 24), and a projected low of $25,588 in the week of Aug 31. The model turns sharply negative just beyond the 8-week window (−$132,170 the week of Sep 21), so deposit timing and scheduled card/loan paydowns in late August–September are worth pressure-testing now. Reflects the 13-Week Cash Flow model as of Jul 14.
Ending cash by week
Section 2 · Truncated P&L
| Revenue | % of gross | USD |
| Product gross sales | 89.1% | $143,077 |
| Shipping income | 8.8% | $14,076 |
| Package protection | 2.2% | $3,493 |
| Gross sales | 100% | $160,646 |
| Cost of goods & direct costs | ||
| Discounts | 20.2% | −$32,383 |
| Product cost (COGS) | 23.1% | −$37,120 |
| Fulfillment (ShipBob) UNDERSTATED | 7.7% | −$12,358 |
| CC / merchant fees | 2.4% | −$3,855 |
| Returns PARTIAL | 1.9% | −$2,996 |
| Packaging materials GAP | — | — |
| Bundle SKU costs PARTIAL | — | — |
| Product margin | 44.8% | $71,933 |
| Marketing | ||
| Ad spend (Lifetimely) FULL-PERIOD | 22.4% | −$35,952 |
| Contribution margin (goal 23.0%) | 22.4% | $35,981 |
Every line above Product margin is filtered to the 2,174 payout-matched orders; ad spend is the exception — it's the Lifetimely actual for all 2,349 orders placed in the period. Over a 12-day window these two order sets are close (≈93%), so unlike a 5-day window the basis mismatch is modest and contribution margin (22.4%, essentially at the 23% goal) is a fair read. The bigger caveat is fulfillment: 427 of the payout-matched orders have no ShipBob line yet (mostly Jul 4–8 orders still being labeled), so fulfillment is understated by an estimated ~$3.0K and product margin (44.8%) is slightly overstated.
Section 3 · Revenue flow