Flash report · June 01 – June 14, 2026 · 1,580 orders
Cash Balance · as of Jun 14
$101,073
▲ $1,073 above floor vs. $100,000 minimum cash floor
Revenue · period to date
$140,225
Weekly run-rate $70,112/wk ▼ 30% under goal
vs. $100,000/wk target · gross sales (product + shipping + protection)
vs. $100,000/wk target · gross sales (product + shipping + protection)
Contribution Margin
$29,698 · 21.2%
▼ 1.8 pts below goal vs. 23.0% target
after COGS, fulfillment, fees, returns & ad spend
after COGS, fulfillment, fees, returns & ad spend
Secondary metrics
AOV
$67.53
Lifetimely · blended
Blended CAC
$29.54
Lifetimely · all channels
Blended ROAS
3.54×
Lifetimely · MER
Fulfillment % of gross
7.2%
ShipBob ÷ gross sales
Avg Product COGS / order
$15.38
$24,297 ÷ 1,580 orders
Discounts % of gross
24.4%
$34,235 ÷ gross sales
Financial tracker · June 01 – June 14, 2026 · 1,580 orders
Section 1 · Ending Cash — 4 actuals + 8 forecast weeks
3 forecast weeks fall below the $100K floor.
Weeks of Jun 29 ($99,437), Jul 20 ($89,246) and Aug 3 ($92,212) are projected below the minimum. Projected low point: $89,246 in the week of Jul 20, 2026.
Ending cash by week
Actual (4 wks)
Forecast (8 wks)
$100K floor
● Green ≥ $100K
● Red below floor
Section 2 · Truncated P&L
| Revenue | USD |
| Product gross sales | $127,585 |
| Shipping income | $10,127 |
| Package protection | $2,513 |
| Gross sales | $140,225 |
| Cost of goods & direct costs | |
| Discounts | −$34,235 |
| Product cost (COGS) | −$24,297 |
| Fulfillment (ShipBob) | −$10,027 |
| CC / merchant fees | −$3,148 |
| Returns PARTIAL | −$3,927 |
| Packaging materials GAP | — |
| Bundle SKU costs PARTIAL | — |
| Product margin · 46.1% | $64,589 |
| Marketing | |
| Ad spend (Lifetimely actual) | −$34,891 |
| Contribution margin · 21.2% (goal 23.0%) | $29,698 |
Section 3 · Revenue flow