Flash report · June 01 – June 30, 2026 · 4,787 orders
Cash updated Jun 30, 2026
Green — on or above target
Yellow — caution, within 10% of target / cash tight
Red — beyond 10% off target or below cash floor
Cash Balance · as of Jun 28 Below floor
$13,060
▼ $86,940 below floor vs. $100,000 minimum cash floor
⚠ forecast turns negative the week of Jun 29 — see Tracker
⚠ forecast turns negative the week of Jun 29 — see Tracker
Revenue · month to date Slightly under
$395,656
Weekly run-rate $92,320/wk ▼ 7.7% under goal
vs. $100,000/wk target · gross sales (product + shipping + protection)
vs. $100,000/wk target · gross sales (product + shipping + protection)
Contribution Margin Above goal
$102,380 · 25.9%
▲ 2.9 pts above goal vs. 23.0% target
after COGS, fulfillment, fees, returns & ad spend
after COGS, fulfillment, fees, returns & ad spend
Secondary metrics
AOV
$67.70
Lifetimely · blended
Blended CAC
$27.58
Lifetimely · all channels
Blended ROAS
3.66×
Lifetimely · MER
Fulfillment % of gross
7.9%
ShipBob ÷ gross sales
Avg Product COGS / order
$15.91
$76,143 ÷ 4,787 orders
Discounts % of gross
22.7%
$89,705 ÷ gross sales
Financial tracker · June 01 – June 30, 2026 · 4,787 orders
Section 1 · Ending Cash — 4 actuals + 8 forecast weeks
Cash has already dropped below the $100K floor, and all 8 forecast weeks stay negative.
The latest actual week (Jun 22) ended at $13,060 — a $92K drop from Jun 15, driven mainly by the week's Amex and loan repayments. Cash is projected below zero starting the week of Jun 29 (−$65,600) and stays negative across the horizon. Projected low point: −$93,162 in the week of Aug 17, 2026. This reflects the current 13-Week Cash Flow model as of Jun 30 — worth pressure-testing deposit timing and the scheduled card/loan paydowns before sharing externally.
Ending cash by week
Actual — solid line (4 wks)
Forecast — dashed line (8 wks)
$100K floor
● Green ≥ $100K
● Red below floor
Section 2 · Truncated P&L
| Revenue | % of gross | USD |
| Product gross sales | 90.5% | $358,225 |
| Shipping income | 7.6% | $30,000 |
| Package protection | 1.9% | $7,432 |
| Gross sales | 100% | $395,656 |
| Cost of goods & direct costs | ||
| Discounts | 22.7% | −$89,705 |
| Product cost (COGS) | 19.2% | −$76,143 |
| Fulfillment (ShipBob) | 7.9% | −$31,102 |
| CC / merchant fees | 2.3% | −$9,062 |
| Returns PARTIAL | 1.8% | −$7,159 |
| Packaging materials GAP | — | — |
| Bundle SKU costs PARTIAL | — | — |
| Product margin | 46.1% | $182,486 |
| Marketing | ||
| Ad spend (Lifetimely actual) | 20.2% | −$80,106 |
| Contribution margin (goal 23.0%) | 25.9% | $102,380 |
Section 3 · Revenue flow